What On Earth is UX/UI and Why Does It Matter?

Click here to read this post where it was originally published, on the Tako Stand Shopify E-Commerce Blog.

If you’re getting ready to launch an e-commerce store or another kind of website, chances are you’ve run into these two abbreviations: UX and UI.
What are they, and are they even important in the first place?
The answer to that second question is a resounding YES!
UX and UI are both critical to your website’s success. In order to understand why, let’s start at the beginning.